App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with …
Starting at $0.06 per conversion
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
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How Mobile Marketers Improve Performance With AppsFlyer's Mobile Attribution.
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AppsFlyer Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 6.
The most common users of AppsFlyer are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
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May 03, 2022
App engagement made simple with AppsFlyer
We use AppsFlyer, mainly, to send Push Notifications and in-app messages. From one dashboard, we're able to engage our members with announcements and promotions. We used to do this through SMS and Email. However, the database isn't always updated and we miss a lot of our members. For as long as the guest or members have our app, we can engage them. We can also create segments that allow us to target specific sectors of our base. This gives us the ability to tailor specific promotions to them to get the most engagement from them. The analytics are also fantastic at informing us on what works and what doesn't.
- Sending of Push Notifications and In-app messages
- Creation and management of segments for targeting
- Analytics to let us know who engages and with what promotions
- The UI needs to be improved as it can get confusing
- The message editor isn't the most friendly in creating layouts
- Resending messages sometimes requires recreating the whole layout again
March 25, 2022
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Our marketing and product teams are using AppsFlyer to track attribution for our paid channels including Search Ads, Facebook, etc. We are able to attribute app installs and monitor user engagement and events through the dashboard. We also use it to track referral campaigns through the OneLink product. It helps us with marketing analytics and retention data.
- Integration with Advertising Partners i.e. Facebook
- Marketing Attribution
- OneLink link tracking
- Integration with Apple Search Ads isn't fully accurate.
- Setting up in-app purchase tracking can be difficult (requires developer work).
February 01, 2022
Great Performance Tracking
Appsflyer is our current main tool for two main objectives. The first one is the attribution model for User Acquisition campaigns, and the second is the sharing of quality information related to the aforementioned campaigns. We use it to set the key values and objectives of each campaign and keep a good tracking of its performance in each media.
- Mobile attribution
- Fraud protection
- Scalability
- Web tracking
- Privacy
October 08, 2020
AppsFlyer keeps our apps flyin!
AppsFlyer is being used across our entire organization, which includes 17 total television stations. AppsFlyer has helped our stations track their app downloads and most helpful placements with deep linking on their sites. Additionally, we are able to attribute paid marketing dollars and see the value of our app users.
- Customer service
- Attribution
- User-friendly reporting dashboard
- Universal links
- Uninstall tracking
- Inaccurate reporting at times
- Pricing
September 25, 2020
Fantastic tool for no-nonsense app attribution
We use AppsFlyer to track app download attribution by channel. It is used by our digital commerce and marketing teams to determine best channels for acquisition. AppsFlyer allows us to easily track attribution metrics as well as easily set up attribution links.
- Attribution
- Deep Linking
- UI around date selection often causes extra work
- Lack of compiled data between android and iOS
September 08, 2020
AppsFlyer: One tool to attribute them all
We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer. We also use OneLink for creating links that we use for deep-linking. Post-installations we also measure the performances of the users acquired by these campaigns to measure the ROI and engagement of the audience.
- Attributing app installs
- Attributing assists for the installs, i.e. contributors
- Monitoring performance of the campaigns post-installations
- Wide range of pre-configured in-app events as well as support for custom events
- Easy creation and exporting of audiences based on in-app activities of users
- Supports download of only 200K rows of raw data for in-app events
- Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
- Custom reports are limited.
- Need to download raw data for deeper analysis
- Cannot look into parameter level events without raw reports
September 04, 2020
AppsFlyer is a best-in-class MMP
Appsflyer is used only in the marketing department to measure paid media across 3 apps. It addresses the business problem of app attribution, profitability measurement and reporting, fraud/brand safety protection, and consumer experience with deep linking.
- Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
- Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
- The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
- The AppsFlyer dashboard is rather basic and requires a lot of elbow grease to get to a productive output. It can, of course, be customized precisely to your needs, but at an incremental cost.
September 04, 2020
AppsFlyer is a great tool for analytics
We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.
- Historical data.
- Data visualization.
- Track multiple products.
- Filtering irrelevant data
- Better demographic info
- Clearer discrepancy between different mediums on visuals.
September 02, 2020
Transparent and Affordable Experts
AppsFlyer was purchased and is being managed by our digital department. AppsFlyer was recommended for attribution by both the Adobe Experience Cloud and Google Marketing Cloud because of the ever-changing landscape mobile attribution. AppsFlyer helps us attribute marketing spend and effort for our mobile apps easily. They build and maintain the relationships with 3rd-party advertising platforms to automatically attribute installs allowing us to focus more on our product offering than tracking issues.
- Mobile Attribution
- Customer Service
- Easy Dashboards and Reports
- Adapting to Industry Changes
- Invoices only available upon request
- Have to create multiple "apps" for testing
- Separate reporting area for iOS and Android
August 30, 2020
AppsFlyer: Best MMO for digital marketers
We use AppsFlyer as our main attribution partner for all our cross-platform marketing efforts but it's used across the whole company. It's INCREDIBLY helpful to marketing and our department to sort through all the attribution data and confirm what we see on each individual dashboard, looking at CPI rate for our app downloads, and also looking at factors like ARPU and retention.
Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.
Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.
- Mobile download attributions
- Retention insights
- ARPU insights
- Visualization of charts
- Explanation of metrics
Our company uses AppsFlyer to understand the campaigns we run for our clients--performance and optimization. It helps us understand how each campaign we are currently running is performing and compare them to each other. It also facilitates the launch of new campaigns by being integrated with all of the most important media globally.
- Integration with media
- Measure campaign results
- Access to all the data in multiple ways (API, Datalocker, web)
- Visualization of results isn't super clear.
- Cost integrations are sometimes not as granular as I want.
- Agency integration lacks some features (like being able to send unattributed installs to media).
August 26, 2020
If you're an indie developer looking to grow then AppsFlyer is the way to go for your attribution needs
We run numerous ads across platforms like TikTok, Snapchat, Facebook & Search Ads. We wanted to track our ad spending and see what campaigns were profitable and what was not profitable. Integrating AppsFlyer has helped us greatly with that. They also sync with other tools we are we using, such as RevenueCat & SearchAds.
- Track installs
- Track ROI
- Track campaigns
- Does not allow custom integration manually for post backs.
- Fetching the reports sometimes takes much longer than expected.
- Keywords report need to be fetched within 30 days.
August 25, 2020
AppsFlyer is a great tool for mobile attribution
We use AppsFlyer in order to check campaign data for our clients. We also use the AppsFlyer platform in order to set up new media sources for our clients. It is very easy to use and we're very happy with the support they have.
- Creating tracking links
- Showing campaign info
- Setting up new media sources
- More detailed campaign info
- Creative information
August 18, 2020
Appsflyer : The Most Versatile Attribution Platform
Appsflyer is being used by the Sales & Marketing team. The company I worked for specialize in mobile app acquisitions by connecting publishers & direct advertisers. It solves attribution tracking for mobile app systems, from installs, purchases, and any actions that a user would perform in an app.
- Data export. Cohort data is available.
- Dashboard view that is very easy to use.
- Cost attribution to each partner.
- The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
- Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
- Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
We're using it as an attribution platform to help verify when traffic converts into app installs and post-install events. It's used by the Marketing and Media Buying department. Without it, we can't prove to our advertisers that we're helping their growth. AppsFlyer allows for our marketing to be measurable and scalable. It also helps identify fraudulent inventory to help lower costs.
- They allow for any event to be attributed within specific ranges.
- They have an excellent fraud protection suite in Protect 360.
- They account for cohorted data pretty well.
- Protect360 should come included, instead of as an added fee.
- Visually seeing cohorted data should be as easy as Adjust's.
August 17, 2020
AppsFl
We use it thoroughly and on regular basis to track downloads, map events. Attribution is also done via AppsFlyer and we have very high dependency on it. So far, the experience has been good. We have experienced few issues, but in some cases, the data fields are missing, e.g. for Source, Medium, or Campaign name, but we're getting it sorted out with the service team.
- Track app installs very accurately.
- Real-time reporting works pretty well.
- Deep linking works great and back-end events flow seamlessly.
- Pricing model - it's high, need to have a reasonable pricing model
- Simple UI - need a bit simpler UI for better understanding
- Regular training sessions on changes in the website
August 14, 2020
Source of Truth
We use AppsFlyer for tracking of daily install and subscription volume. It is really efficient and effective. The dashboard is user friendly and easy to understand. We use the API tool for automating our reports. We use it for the entire organization. It also helps us in solving the problem of fraudulent install from various ad partners.
- Attribution.
- Fraudulent install.
- Cohort analysis.
- Retention reports.
- Raw Report download timing can be improved.
- Helpful campaign and source level insights can be shared to improve the brand performance.
- More of the AppsFlyer training and learning seminars can be conducted.
August 13, 2020
How AppsFlyer helps scale businesses!
We are using Appsflyer as our primary MMP and we're using it effectively to grow our app business because of its detailed features and detailed raw report and effective data interpretation.
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
- Fraud protection tool is really helpful in doing source analysis and this has helped filter our top funnel well. We were able to remove all irrelevant sources from our targeting.
- Attribution is well built and the deepest level of integration helps get the data segmented in an oriented manner. Raw reports are great to study.
- OneLink has been a great tool that we have used to improve our promotions and retebtion.
- Cohorts could be more detailed and insightful with more layers that can be added.
- Fetching the reports sometimes takes much longer than expected.
- A more customized front dashboard would make the product shine brighter.
August 12, 2020
Great MMP!
AppsFlyer is used as a MMP, mobile attribution partner. We rely on AF data for the attribution of our whole acquisition. It is mainly used by my dept (marketing) but also by my platform team, that pull the data through AF API, and shows them in our internal BI, to all the people in the company.
- Reliability.
- Usability.
- Richness of partners integrations.
- Pricing.
- Customization of dashboards.
- Possibility to have data for all our apps not divided for OS.
August 12, 2020
AppsFlyer will make your app fly!
AppsFlyer is currently the best MMP on the market, which is widely used in my company, not only for paid acquisition activities but for analysis of the relation between paid and organic traffic, therefore it is also really useful for ASO. We're also using the platform for SMM activities, especially the deep-linking feature.
- Deep-linking
- Traffic analysis
- Tracking
- No LTV data
- No segmentation of organic traffic
August 11, 2020
Best MMP on the market
I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.
- UI is easy to navigate even if you have 0 previous experience with Appsflyer
- Raw reports
- Additional features (Protects 360, Audiences etc.)
- No predicted LTV
- Raw data reports have limitations
- Retention (daily) is limited to 30 days
AppsFlyer is used mainly by Marketing and Analytics, but since we rolled out deeplinking recently it is also been use by the Liveops team. We use AppsFlyer to attribute our installs correctly through tracking links used on mobile acquisition partners or to external partners such as influencers and web traffic for all our games.
- Very visual (graphs, charts, etc.).
- Excellent and fast support.
- Great customer success managers that think with you to improve your attribution.
- Amazing insights in reports and yearly index they push out.
- Great events (has to be said as well).
- A good variety of tools to not let any install slip through the cracks.
- Exports of data are slow, even if files are light and only contain little data (this is an issue that I've experienced for a few years already).
- Dashboard sometimes needs to be refreshed in browser if data is not showing.
- No performance data per creative.
August 11, 2020
AppsFlyer - as the name suggests, incredible software to analyze your app not your web
We are using AppsFlyer to get all the events data that are happening in the app and website of our company. AppsFlyer collects all the data for us and we analyze it in Power BI, join the data with other sources to get more useful analysis to make the right choices and changes in our company.
- Grab all the events in apps.
- Provide us all the data in only 6 hours since the event was done.
- Really powerful and easy UI.
- Improve the contact center.
- Improve the install and uninstall events to be more accurate with the appstores.
- Take more into account the suggestions.
August 09, 2020
Real and honest review of AppsFlyer
We use AppsFlyer for attribution, tracking, and events for our real money gaming app named Playship. It is a great app for casual gaming with arcade games like carrom, pool, etc., and one of India's leading gaming ventures. We have plans to grow this app for users across India and are currently in the phase of user acquisition and retention. We use various 3rd party ad networks and ad agencies, and it is useful to attribute the media sources of acquisition using AppsFlyer.
- Attribution
- Events tracking
- Reporting
- Cost analysis
- Recommendations
- Analytics
- Cohort analysis
August 06, 2020
Appsflyer has been essential for our mobile app attribution
Appsflyer is our platform for attribution. It is used by the entire company, but especially by the Operations and Marketing teams, for day to day results. It helps us identify where our users are coming from, which channels are bringing the most valuable users, and understand where we should be focusing our attention in order to increase our app installs and conversions.
- Mobile attribution
- Deeplinking
- In app events analytics
- Raw data report download: being able to select which metrics to download and not the entire file, which normally is super heavy.
- Retargeting attribution: how to consider both install and retargeting attribution at the same report.
- Google Ads granular data: being able to track ad group and ad level data from Google Ads on Apsflyer, as it is possible for Facebook Ads.